Lise Klaveness does not pull punches. It is not her style. To some, that is a problem. To Klaveness, a former national team player who is now the president of Norway’s soccer federation, it is just who she is.

So she will needle FIFA about its ethical conflicts, about the treatment of migrant workers on World Cup projects, about the rights of women and gay people. She is happy, if needed, to say it straight to the (mostly male) officials at FIFA gatherings, demanding that they, as soccer’s leaders, hold the sport — and themselves — to a higher moral and ethical standard.

“Politically it made me a bit more exposed, and maybe people want to tell me, ‘Who do you think you are?’ in different ways,” Klaveness, 42, said in an interview before the Women’s World Cup. Openly raising questions about human rights and good governance, she said, also “came with a price.”

She also believes her positions reflect those of her federation, and her country. And she says she will not stop pressing them. “I’m very motivated,” she said, “and the day I’m not, I’ll quit. I have nothing to lose.”